One of such a type of pairing is the gamer girl. Mix in a console of your company as well as one (or more) girls posing in a state of delirious enjoyment of whatever your product is selling, and wow, instant ad attention from the male gamer demographic (which, incidentally, is fairly large)
Like this old picture back from the days of the original XBox:
Except, you know, it'd be much more convincing if it was plugged in.
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